Problem

The company needed to show up for highly competitive “service + city” searches, but the existing site was slow and didn’t clearly communicate services or location relevance.

Approach

We launched a fast, lightweight site built for conversion, then ran a focused local SEO campaign to move the most valuable keywords.

What we did

  • Built a custom, performance-first website (lightweight templates and clean structure)
  • Implemented technical SEO fundamentals (indexing, canonicals, internal links)
  • Created/optimized service + location pages aligned to search intent
  • Strengthened local signals to support Maps and local organic visibility

Results

  • #1 local rankings for highly competitive keywords
  • Faster site experience and clearer conversion paths
  • Top positions achieved after a 3-month campaign

Key takeaways

Speed + clarity + local relevance is a powerful combo for contractors competing in tight markets.

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